PROJECT
American Express - Australia Guides
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Creative Concepting
Travel Agent
Shoot Coordination
Location scouting and permitting
Still Photography capture
User-Generated content production
Post-production / Retouching -
Supporting Australian Travel Creator @wanderingdonut, we executed a series of lifestyle campaigns for American Express. Crafting specialised Australia Guides tailored to the high-end luxury experiences AMEX has to offer across Sydney and Adelaide, to be rolled out across AMEX global media strategies.
This included showcasing Mt Lofty Estate, The Langham Sydney and associated offerings, focusing on humanised elements utilising the creator’s personality and experience in demonstrating elevated luxury experiences.
LOCATION
Sydney, NSW + Adelaide Hills, SA
CLIENT
American Express


































