What Makes Us Different
Half Sun Social is built around authentic visual storytelling that resonates with today's experience-hungry travellers, as experience-hungry travellers ourselves.
We also happen to be within the 75% of people who rely on social media for adventure inspiration, allowing us to tailor effective strategies from the inside out and deliver precisely to where those browsers become bookers.
Fueled by a passion for immersive cinematic production in today's digital-first tourism landscape, we are at the forefront of this trillion-dollar travel marketing evolution.
Ultimately, it’s that genuine devotion to sustainable travel and how we capture it that gives even our short-form content long-term, measurable market impact.
With projects that have generated over $100,000 of direct experience sales via our channels alone and MILLIONS for our global clients.
When you partner with Half Sun, you're not just investing in content – you're securing a unique competitive edge that scales your digital reach into tangible tourism growth.
From online inspiration to offline experiences.
Real Stats. Real People. Real Results
Jedd
Creative Director | Founder
Photographer, Videographer, Strategist
With an extensive background in commercial content generation, you will find Jedd confidently generating robust, engaging media that is tailored to the clients needs to maximise value and amplify customer outreach.
Highly focused on the technical and visual strategy, Jedd has the know-how to make your ideas come to life.
On the ground or in the air, Jedd is locked in and making sure you have the best content in the Industry!
Dana
Content Strategist | Social Extraordinaire
Photographer, Social Media Strategist, content creator
With a mind for content that is always 2 steps ahead, Dana is a content strategy mastermind, pushing the big ideas and keeping the others on track.
Don’t be fooled, Dana can hold her own with a camera as well (Dana with a wide angle lens is a recipe for magic!), and provide a social media focused edge to our team.
When you need someone to help guide your team towards a successful campaign, Dana is the one to call for!
Our Story
Jedd and Dana are a dynamic content production team based in Australia, dedicated to creating engaging and immersive experiential content for amplified reach in the tourism experience industry sector.
With a keen understanding of the digital landscape, we specialise in developing tailored creative video and photo media that seamlessly integrates into existing marketing strategies.
Drawing on our diverse expertise and a passion for storytelling, we help brands communicate their unique experiences and values through visually captivating experiential content. Our approach is centred on collaboration and user experience, ensuring that every piece we produce resonates with the target audience while enhancing the brand's identity, and converting social media saves into sales.
At Half Sun Social, we believe that the right visuals can transform how a brand connects with its audience. Whether it's a striking video campaign or an evocative photo series, we are here to elevate your brand’s narrative and cultivate deeper connections with your customers.
A Unique Perspective
Utilising our backgrounds in tourism and human centered design, we produce content that is outcome focused, implementation ready, and accessible to be incorporated into any media strategy.
Why Work with us
Tailored Outcomes
With a finger on the pulse of the ever changing tourism industry, we focus on and adjust to content strategy that actually works, whilst maintaining an elevated standard for your business.
A passion for immersive content
Looking beyond what an image is, we create content with purpose and reason, to bring unique experiences to life. It’s all about producing inviting stories that convert your audience into customers.