What We Do
We create elevated, immersive media that converts your audience into experience-chasing customers, ready to dive into the story you’re telling—and make it their own.
Introducing Jedd + Dana
Coming together as a Production Powerhouse, Jedd and Dana are masters of understanding how people engage with tourism media AND how to capture it. Utilising their varied skillsets from production and creative consultation to camera operation, they are able to realise and capture your unique offerings.
One Half, Jedd;
with an extensive background in Commercial Photography and Creative Direction, Jedd brings his multi-disciplinary skillset to create an array of media outcomes.
The Other Half, Dana;
A Social Media Extraordinaire and Content Strategist with a decade of Tourism Industry expertise and insights.
You’re in good company
Creative Concepting
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Commercial Photography
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Experiential Video Production
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UGC Content
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Post Production
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Drone Operation
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Influencer Marketing
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Post-Production
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Creative Concepting 〰️ Commercial Photography 〰️ Experiential Video Production 〰️ UGC Content 〰️ Post Production 〰️ Drone Operation 〰️ Influencer Marketing 〰️ Post-Production 〰️
What Makes Us Different
Half Sun Social is built around authentic visual storytelling that resonates with today's experience-hungry travellers, as experience-hungry travellers ourselves.
We also happen to be within the 75% of people who rely on social media for adventure inspiration, allowing us to tailor effective strategies from the inside out and deliver precisely to where those browsers become bookers.
Fueled by a passion for immersive cinematic production in today's digital-first tourism landscape, we are at the forefront of this trillion-dollar travel marketing evolution.
Ultimately, it’s that genuine devotion to sustainable travel and how we capture it that gives even our short-form content long-term, measurable market impact.
With projects that have generated over $100,000 of direct experience sales via our channels alone and MILLIONS for our global clients. Not to mention, the priceless power of memories made by your customers who keep your stories alive beyond the screens.
When you partner with Half Sun, you're not just investing in content – you're securing a unique competitive edge that scales your digital reach into tangible tourism growth.
From online inspiration to offline experiences.
Real Stats. Real People. Real Results
A Unique Perspective
Utilising our backgrounds in tourism and human centered design, we produce content that is outcome focused, implementation ready, and accessible to be incorporated into any media strategy.
Why Work with us
Tailored Outcomes
With a finger on the pulse of the ever changing tourism industry, we focus on and adjust to content strategy that actually works, whilst maintaining an elevated standard for your business.
A passion for immersive content
Looking beyond what an image is, we create content with purpose and reason, to bring unique experiences to life. It’s all about producing inviting stories that convert your audience into customers.
Our Signature Services
Experiential Photography
More than simply showing off your amenities and destinations— We bring to life the moments within, with images that feel as luxurious and extraordinary as the experiences themselves.
With 48% of experience bookings happening once travellers arrive at their destination, we prioritise visual versatility to maximise engagement no matter if your customer is scouring socials or already soaking up their stay.
UGC Content Generation
Turn social media saves into sales with scroll-stopping content that transports future guests to the vacation of their dreams before they even pack a suitcase.
With the inside scoop on how, what, where and when people engage with tourism content, we are masters of creating authentic content that gets clicks and builds connections.
Immersive Videography
Take your audience on a cinematic journey that captures the true essence of your destinations. Invite them into your story in a way that they can’t resist making it their own.
While experiences and activities are the fastest-growing travel markets, Video has rapidly taken over the digital world with over 66% of travellers utilising video in the planning process. And our strategy is tailored to maximise reach and results across both.
Latest Projects
